social media marketing

How to Create Culturally Relevant Social Media Campaigns for the UAE Market

UAE companies rely on Social Media Marketing as their fundamental tool to achieve brand success in the current digital era. The digital economy of the United Arab Emirates including Dubai functions as one of the worlds most dynamic and multicultural and fastest-growing digital markets. Brands must understand that the UAE audience possesses special characteristics which include multicultural backgrounds alongside sensitivity towards cultural details. Social media marketing requires culturally complementary campaigns

May 1, 2025

How to Use Digital Marketing to Compete with E-commerce Giants in the UAE

Amazon and Noon have established themselves as the e-commerce giants within the UAE. It may seem like these competitors will make it challenging for a new startup; however, poorly positioned sellers can improve their marketing and optimize winning offers. In this text, we will discuss how digital marketing enables companies in the UAE not only to compete with large retailers but thrive. All Steps Needed to Get Visibility on Google

April 1, 2025

How UAE Restaurants Can Use Social Media and Google Ads to Drive Foot Traffic

The restaurant industry in the UAE is particularly competitive, with plenty of options for tourists and locals alike. As social media grows in importance to branding, digital marketing has firmly taken its position as an essential tool for the growth of a restaurant business. Advertising on Social Media and Google Pay Per Click, Social Media in particular provides inexpensive ways to increase traffic, brand recognition, and customer retention for the

March 15, 2025

How to Market Luxury Brands Online to High-Net-Worth Audiences in Dubai

The growing wealth of the global elite alongside the heightened purchasing power of HNWIs (High Net Worth Individuals) has made Dubai a focal point of luxury and an international magnet for over 45,000 millionaires, which Knight Frank’s Wealth Report suggests will increase by an additional 20% in the next five years. To meet the exuberant spending habits of this class, Dubai’s e-commerce sector is sprawling and so is its target

March 1, 2025

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