How to Market Luxury Brands Online to High-Net-Worth Audiences in Dubai
The growing wealth of the global elite alongside the heightened purchasing power of HNWIs (High Net Worth Individuals) has made Dubai a focal point of luxury and an international magnet for over 45,000 millionaires, which Knight Frank’s Wealth Report suggests will increase by an additional 20% in the next five years. To meet the exuberant spending habits of this class, Dubai’s e-commerce sector is sprawling and so is its target