Arabic vs. English: Which Language Drives Better Marketing Results in UAE?
The United Arab Emirates (UAE) is one of the most worldwide centers of trade, tourism, technologies, and innovations. There are more than 200 nationalities and the society is really multi-cultural. In this heterogeneous setting, the language is very vital in the process of communication, particularly in marketing. A business is always faced with the challenge of the language to be used during its campaigns to give the best outcome. The