Articles

Articles

10 Best Social Media Campaign Ideas with Real Life Examples for your Brand in UAE

The most effective brand visibility, engagement and customer acquisition tool throughout the world is the social media campaigns. The UAE has become a location where new social media campaigns can be launched due to the emergence of digital consumers, growing number of mobile users, and high penetration of social platforms in the region. The UAE brands have come to realize that successful campaigns can be used to influence opinion of

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How to Increase E-Commerce Sales through Paid Search and Social Media Campaigns

The current state of e-commerce business is a very competitive virtual environment where exposure, traffic and conversion are reliant on strategic on line marketing. Brands willing to succeed in this environment have to know how to adequately employ paid search and social media marketing in compelling quantifiable outcomes. As online shopping continues to grow at a fast rate, companies have been forced to adopt effective digital advertising systems to help

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Top 10 WordPress Plugins for UAE Businesses: Tools to Boost SEO Performance

SEO is now one of the most important component of any business’s digital market strategy, gaining SEO success is extremely important. Since WordPress is one of the most used website builders and more than one-third of the websites that currently exist are using it, using the right WordPress SEO plugin is the most effective way to achieve SEO success. These SEO tools streamline the optimization processes directly to meet key

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What Is Domain Authority and How to Increase It: A Complete Guide

All website owners want their sites to show up as high as possible on search engines. Additionally, it has been shown that ranking well on Google is not just about keywords or content; it is also about credibility. One main components that comes into play regarding a website’s credibility is a website’s domain authority score. Higher domain authority score says that a website is trusted more by search engines and

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Why Your Competitors Rank Higher on Google and How to Catch Up

On the internet market, the search engine ranking may be the difference between a business and its failure. Most firms in the UAE have made huge investments in internet marketing, only to realize that their rivals are always ranked higher in the Google search engines. This leads to a burning question wherein competitors are ranked top in Google and what can be done to be caught up? To understand this

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Is SEO Really Dead? Why Search Optimization Still Matters in the Age of AI

Search Engine Optimization (SEO) has been the core of digital marketing, and it allows business to reach out to customers by enhancing their visibility on search engines. However, due to the emergence of artificial intelligence, the question that is on the minds of many businesses and marketers around the UAE and the global market is whether SEO is truly deceased. The fact is that the SEO is not dead, it

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How Long Does It Take for a New Website to Rank on Google?

The establishment of a new site is a very exciting moment in the life of any business or individual, and the initial thought that occurs is, how long will it take a new site to rank in Google? The answer is not clear cut, since the ranking algorithm at Google takes into account hundreds of factors before making the decision where a web site should be positioned in the search

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How Businesses in the UAE Can Attract More Clients through Digital Marketing

In the most recent years, UAE-located business has undergone the period of a radical change in the means of reaching and engaging target audiences. The influence and coverage of digital marketing UAE is thus superseding the traditional media of advertisement such as printed material, billboards outdoors, radio etc. With the changing behavior of consumers, the companies are now waking up to the fact that digital channels are the best mode

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How Content Marketing Drives Traffic and Increases Conversion Rates in the UAE

In the modern digital era, the content drives all the effective online marketing strategies. Nationwide, the United Arab Emirates (UAE), the business world is gradually moving towards content marketing as a component of promoting business websites, customer involvement, and generating good sales. Whether you look at a multinational corporation or a homegrown startup, having high-quality content is impossible to overemphasize in such a competitive and dynamic market like the UAE

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Arabic vs. English: Which Language Drives Better Marketing Results in UAE?

The United Arab Emirates (UAE) is one of the most worldwide centers of trade, tourism, technologies, and innovations. There are more than 200 nationalities and the society is really multi-cultural. In this heterogeneous setting, the language is very vital in the process of communication, particularly in marketing. A business is always faced with the challenge of the language to be used during its campaigns to give the best outcome. The

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